Across the Southeast, build-to-rent (BTR) communities continue to reshape the housing landscape—  and at Center Park Group, we're seeing that momentum firsthand. 

As a general contractor and homebuilder specializing in build-to-rent development, Center Park Group partners with developers to bring thoughtfully planned rental communities to life across some of the Southeast's fastest-growing markets. Through the communities we actively build, one thing continues to stand out: demand for high-quality rental housing remains strong throughout the region. 

From population growth and shifting housing preferences to expanding suburban markets, several key trends continue to shape build-to-rent growth across the Southeast. 

Population Growth Continues to Fuel Housing Demand 

Many Southeast markets continue to experience strong population growth, particularly in and around major metropolitan areas. 

Across markets such as Charleston, Charlotte, Raleigh, Myrtle Beach, Wilmington, Atlanta, Greenville, Asheville, and Tampa, communities continue to attract new residents seeking career opportunities, lifestyle, affordability, and overall quality of life. 

As migration into the region continues, so does the need for housing options that provide flexibility, convenience, and long-term livability. 

At Center Park Group, we continue to see this demand reflected in many of the high-growth communities where we actively build. 

Affordability Challenges Are Reshaping Housing Preferences 

For many households, rising home prices, higher interest rates, and increasing maintenance costs have shifted how people think about housing. 

Build-to-rent communities continue to offer an appealing alternative by providing residents with the space and privacy of a home—  without the long-term financial commitment or maintenance responsibilities of ownership. 

Today's renters are increasingly seeking: 

• More square footage 
• Attached garages 
• Flexible floor plans 
• Professionally managed communities 
• Access to neighborhood-style amenities 

These evolving preferences continue to drive demand for thoughtfully designed rental housing throughout the Southeast. 

Suburban Markets Continue to Create Opportunity 

Many of today's strongest build-to-rent opportunities are emerging in suburban communities surrounding major cities. 

Areas near Charlotte, Raleigh, Charleston, Atlanta, Greenville, Asheville, Wilmington, Myrtle Beach, and Tampa continue to attract residents seeking convenient access to employment, healthcare, retail, dining, and entertainment — while also prioritizing space, walkability, and community-focused living. 

As a builder actively delivering projects across these markets, Center Park Group continues to see strong momentum in suburban growth corridors where demand for professionally managed rental housing remains high. 

Lifestyle Amenities Continue to Matter 

Today's renters are looking for more than just a place to live—  they are looking for a lifestyle. 

Modern build-to-rent communities increasingly include amenities designed to support convenience, connection, and wellness, including: 

• Clubhouses and gathering spaces 
• Walking trails and green spaces 
• Fitness centers and pickleball courts 
• Pet-friendly amenities 
• Smart home technology 
• Outdoor gathering areas 

These features help create communities that feel connected, residential, and designed for modern living. 

Build-to-Rent Is Serving a Wider Range of Residents 

One of the biggest shifts we continue to see across the Southeast is the growing diversity of residents choosing build-to-rent housing. 

From young professionals and growing families to active adult residents seeking to downsize, build-to-rent communities are meeting the needs of a wider range of lifestyles than ever before. 

In particular, active adult communities designed for residents 55+ continue to gain momentum, offering low-maintenance living for those seeking to simplify while remaining close to familiar communities, healthcare providers, and everyday conveniences. 

Looking Ahead: The Future of Build-to-Rent in the Southeast 

As housing preferences continue to evolve, the Southeast remains uniquely positioned for continued build-to-rent growth. 

At Center Park Group, we're proud to help bring these communities to life—  partnering with developers across the markets we serve to deliver thoughtfully designed rental housing that responds to changing resident needs and long-term market demand. 

Through the communities we build, we continue to see firsthand how build-to-rent housing is helping shape the future of living across the Southeast.